BBQUEST
Branded Content Campaign turned Streaming Hulu Series
Beef Loving Texans, the consumer-facing branch of the Texas Beef Council, was ready to invest in a project to reach Texans and increase statewide beef consumption. To meet this goal, I conceptualized & produced BBQuest, a long-form episodic content series centering BBQ and travel throughout the state.
Season 1 of BBQuest became the number one driver of traffic to the brand’s website and was picked up by Hulu. Now on Season 3, BBQuest has contributed an estimated $4 million in beef sales and has received over 2.9 million episode views.
PRODUCING - PROJECT MANAGEMENT - WRITING - CAMPAIGN STRATEGY - ART DIRECTION - DESIGN
Partners: Hahn Agency, Forest & Pine
AWARDS & RECOGNITION
SABRE Award | Finalist
Communicator Award | Award of Excellence
Hermes Creator’s Award | Gold
More Work —>
Award Winning Digital Campaign, Oklahoma Natural Gas